Setting a realistic monthly revenue goal, and following it
A simple goal, followed every week, lets you spot a slump in time. How to set it without lying to yourself or getting discouraged.
Without a goal, you cannot say whether a month is good or bad. With an unrealistic goal, you get discouraged by the second week. The art is to set an honest figure, and look at it often.
Start from what has already happened
Look at your last three months for each activity. The simplest is to aim slightly above your recent average, not to double overnight.
One goal per business
A global goal hides gaps: an activity that is doing very well can mask another that is slipping. Set a figure for each business.
Account for seasonality
Holidays, back to school, tourist season: some months are naturally stronger. Adapt the goal to your activity’s real calendar.
Look every week
- Where are you against the goal?
- At this pace, will you reach the figure by month-end?
- What can be done this week to catch up?
Do not confuse goal and truth
The goal is a landmark, not a penalty. If it is systematically beaten or missed by a wide margin, adjust it the following month.
With Pilot-Biz
You set a monthly goal for each business, and the business page shows the revenue achieved against that goal. A slump shows before the month ends.